WhatsApp Integration Disclosure
Last Updated: June 3, 2026
1. Introduction
Basma Web, operated by Ibrahim Mostafa Ibrahim Sayed Ahmed El Sayed, integrates with the WhatsApp Business Platform to provide business messaging capabilities. This disclosure explains our integration, your responsibilities as a user, and important compliance information.
2. Integration with WhatsApp Business Platform
Basma Web connects to WhatsApp through the official WhatsApp Business API, which is part of Meta's Business Platform. Our integration enables you to:
- Send and receive WhatsApp messages through our platform
- Manage customer conversations in a unified inbox
- Use approved message templates for business-initiated conversations
- Automate responses and workflows
- Access messaging analytics and reports
- Connect multiple WhatsApp Business accounts
3. Dependence on Meta Services
Important Notice
WhatsApp messaging features are dependent on Meta's services and are subject to Meta's policies, availability, and changes.
You should be aware that:
- Service Availability: WhatsApp messaging depends on Meta's infrastructure and may experience outages or disruptions
- Policy Changes: Meta may update WhatsApp Business policies, which may affect available features
- Account Requirements: You must have an approved Meta Business account and WhatsApp Business account
- Verification: Meta may require business verification before certain features are available
- Pricing: WhatsApp messaging may incur charges from Meta based on conversation types and volume
4. User Responsibilities
As a user of WhatsApp integration features, you are responsible for:
4.1 Account Compliance
- Maintaining a valid Meta Business Account
- Completing required business verification processes
- Keeping your WhatsApp Business Profile accurate and up-to-date
- Adhering to WhatsApp Business Terms of Service
4.2 Content Compliance
- Ensuring all messages comply with WhatsApp Commerce Policy
- Not sending prohibited content (spam, illegal content, harassment)
- Respecting intellectual property rights
- Following WhatsApp Business Messaging Guidelines
4.3 Customer Communication
- Obtaining proper consent before initiating conversations
- Honoring opt-out requests promptly
- Maintaining accurate records of consent
- Responding to customer inquiries in a timely manner
5. Messaging Compliance
WhatsApp Business has specific rules about messaging that you must follow:
Opt-In Requirements
You must obtain explicit opt-in consent before sending business-initiated messages. Customers must clearly agree to receive messages from your business on WhatsApp.
Opt-Out Handling
You must provide an easy way for customers to opt out and must honor opt-out requests immediately. Never send messages to customers who have opted out.
Prohibited Content
Never send spam, promotional messages without consent, illegal content, adult content, violence, hate speech, or messages that violate WhatsApp policies.
6. Template Messaging Requirements
For business-initiated conversations (outside the 24-hour customer service window), you must use pre-approved message templates.
Template Rules
- Pre-Approval Required: All templates must be submitted to and approved by Meta before use
- Category Restrictions: Templates are categorized (utility, authentication, marketing) with different rules for each
- Variable Usage: Templates can include variables for personalization but must follow formatting guidelines
- Quality Rating: Templates with poor customer feedback may be paused or rejected
- No Circumvention: Do not attempt to bypass template requirements by using session messages inappropriately
24-Hour Messaging Window
When a customer messages you, a 24-hour session window opens during which you can send free-form messages. After this window closes, you must use approved templates for business-initiated messages.
7. Third-Party Platform Dependencies
Our WhatsApp integration depends on several external services:
- Meta Business Suite: For business account management and verification
- WhatsApp Business API: For message sending and receiving
- Meta Business Manager: For access permissions and team management
- Meta Cloud API: For hosting the WhatsApp Business integration
We are not responsible for changes, outages, or limitations imposed by these third-party services.
8. Quality and Performance
WhatsApp monitors messaging quality and may impose restrictions based on:
- Phone Number Quality Rating: Based on customer feedback and block rates
- Messaging Limits: The number of unique customers you can message in a 24-hour period
- Template Quality: Performance ratings for your message templates
Poor quality scores can result in reduced messaging limits or account restrictions imposed by Meta.
9. Our Responsibilities
Providing a reliable interface to the WhatsApp Business API
Keeping our integration updated with WhatsApp API changes
Providing tools to help you maintain compliance
Offering documentation and support for WhatsApp features
Communicating important changes from Meta that affect your account
10. Disclaimer
BASMA WEB IS AN INDEPENDENT SERVICE AND IS NOT AFFILIATED WITH, ENDORSED BY, OR SPONSORED BY META PLATFORMS, INC. OR WHATSAPP LLC. "WHATSAPP" IS A TRADEMARK OF WHATSAPP LLC, AND "META" IS A TRADEMARK OF META PLATFORMS, INC.
We do not guarantee uninterrupted access to WhatsApp features and are not responsible for actions taken by Meta, including but not limited to account restrictions, policy changes, service modifications, or termination of API access.
11. Contact Us
If you have questions about our WhatsApp integration, please contact us:
Basma Web
Operated by Ibrahim Mostafa Ibrahim Sayed Ahmed El Sayed
Email: admin@basmaweb.com
Website: https://basmaweb.com